The joy of precision driving, redefined.
Driving a BMW has always been about more than just getting from A to B. It’s about precision handling and the joy of being behind the wheel. Now, with our all-electric BMW range, that feeling is reimagined - combining dynamic performance with the instant power and smooth handing of electric driving.
An Electric Vehicle for any lifestyle.
From elegant saloons to high-performance SUVs, you’ll find an EV that’s your perfect match. Trade in your current vehicle, of any model or fuel type, for the versatile BMW iX1 or the dynamic BMW i4, and you’ll receive €1,500 towards your new all-electric BMW. Trade in for the epitome of all-electric luxury – the BMW i7 – and you’ll receive €5,000. See below for the full overview of the offer. Visit your local BMW Retailer to find out more and step towards driving electric with confidence.
| iX1 | €1,500 |
| iX2 | €1,500 |
| iX3 | €1,500 |
| i4 | €1,500 |
| iX | €2,000 |
| i5 | €2,000 |
| i5 Touring | €2,000 |
| i7 | €5,000 |
Reimagine your drive.
Visit your local BMW Retailer or explore more online to find out how much you could save. Take the first step towards driving electric with confidence.
The BMW EV advantage.
- Maximum performance:Experience the surge of instant electric power, exhilarating driving dynamics and innovation that elevates the journey.
- Confidence in every kilometre: With up to 675 km* on a single charge (BMW iX), BMW EVs have all the range you need to suit any lifestyle.
- Effortless charging: BMW Charging helps you conveniently access an ever-expanding network (in Ireland and across Europe) and offers preferential rates with selected suppliers.
- Modern luxury: The styling, detailing, and comfort you’d expect from BMW. From intuitive driver displays to soft-touch interiors and spacious layouts.
- Pioneering innovation: With a passion for technology and constant innovation BMW is proudly pushing the boundaries of what’s possible. This pioneering spirit is inspiring the future of luxury EV driving.
Life, in charge: a BMW driver’s view.
Considering making the electric switch but still have some questions? We spoke with Bressie, about how quickly you adapt to life with an electric car. He found it easy to learn where the fast chargers are located, and uses the charging in public stops to break up longer journeys and catch up on admin.
To hear more about Bressie’s electric experience, watch the full video below.
Far. Further. Electric range.
Get to your destination with ease with the impressive range of BMW electric cars. The charge-optimised route planner in the vehicle automatically finds the best and fastest charging options along the route according to your needs. An anticipatory and even driving style further increases the range of your electric car. You can conveniently plan your route in advance from the comfort of your home on the My BMW App.
Carefree charging of your electric car.
Find out more about modern charging technologies in a convenient charging infrastructure and the different types of charging with BMW Charging. Whether you need a fast charge on a long journey, near a café, or conveniently at your home using a home charger. Find the right charging option for your electric car, to suit your lifestyle.
Terms and conditions of offer.
Qualifying Criteria:
- Support paid for cars traded in against a new BMW BEV, support levels listed above.
- All supports paid in conjunction with current tactical.
- Support for BEV registrations from 17th February to 30th June 2025.
- Payment on monthly submission of claim form complete with all details requested. Claim forms must be submitted monthly.
- Support will be paid on all power trains and any brand traded in against a BMW BEV.
Order timelines will differ depending on the vehicle, please discuss with your local BMW Retailer for more information.
[1] Battery electric vehicles require mains electricity for charging. Whilst we recommend the battery is charged to 80% to help optimise the health and life of your battery, the electric range figure shown is the WLTP figure after the battery had been fully charged to 100%. WLTP figures are shown for comparability purposes. Only compare fuel consumption, CO2 and electric range figures with other cars tested to the same technical procedures. These figures may not reflect real life driving results, which will depend upon a number of factors including the starting charge of the battery, accessories fitted (post registration), variations in weather, driving styles, fuel type and vehicle load.