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THE BMW i VISION CIRCULAR.
THE VISIONARY DESIGN OF THE BMW i VISION CIRCULAR.
THE EXTERIOR HIGHLIGHTS OF THE BMW i VISION CIRCULAR.
The exterior design of the BMW i Vision Circular embodies an engaging aesthetic of sustainability. Its mono-volume comprises only a few parts, and the number of materials is reduced to a minimum. The design language is clear and accessible. Pure materials and their simple surface finishes create a modern and luxurious feel.
Classic icons newly interpreted – the front end.
With its clear one-box design, prominent shoulder and broad stance, the BMW i Vision Circular is highly emotive, sporty and elegant all at the same time. The puristic front end of the BMW i Vision Circular is a powerful symbol of circular design. The level of complexity here has been systematically reduced and decorative elements such as kidney grill surround, grille bars and additive badging omitted. One unmistakable highlight is the kidney grille, which has been newly interpreted and merged with the signature headlights into a double-icon. The digital surface only becomes visible when the vehicle is switched on and creates a graphic interface that conveys the BMW icons into the digital age.
A new silhouette for BMW – the side view.
The BMW i Vision Circular extends in an unbroken volume from the front to rear axle, offering a generous breadth of interior within a small footprint. Taking the form of an animated surface, the Hofmeister kink not only functions as stylistic element but also as an interactive panel. The two-tone colour concept for the vehicle underlines its two-pronged appeal to aesthetics and sustainability. Secondary aluminium and secondary steel are used for the bodywork. It immediately becomes apparent that no classic paint finish has been used on the exterior. While the anodized aluminium in Bronze emphasises the elegance, the steel treated with differing temperature creates a unique look at the rear.
Monolithic and modern – the rear end.
With its clear and puristic design, the rear end of the BMW i Vision Circular is fully in keeping with our circular design principles. Displays and light functions are integrated as a digital surface in the rear, replicating the approach taken at the front. Continuous surfaces made of secondary glass, extending from the roof, over the rear, through to the digital surface, emphasise the reduced, monolithic expression – further reinforced by the black panel effect of the display when cold. The minimalist and aerodynamically optimised black bumpers made of recycled plastic round off the design of the rear section closest to the road. The tyres are made of sustainably cultivated natural rubber and have a slightly transparent appearance. Extra coloured rubber particles are added to the tyre compound for strengthening and create an intriguing terrazzo effect.
THE INTERIOR HIGHLIGHTS OF THE BMW i VISION CIRCULAR.
Inside, the BMW i Vision Circular seeks to create a luxurious ambience, employing materials and production processes that are indicative of a responsible approach to the environment and its resources.
Pioneering material aesthetics.
In the BMW i Vision Circular there is rigorously applied reduction in the number of component parts, material groups and surface finishes. Exclusive use is made of recyclates or renewable raw material such as wood, without sacrificing any of the luxurious feel or quality. Leather, for example, is replaced by textiles while surfaces are included that inspire with their aesthetics and tell their own story. The interior of the BMW i Vision Circular highlights what will be possible in the future when it comes to circularity and purposeful selection of materials – and the kind of intriguing aesthetics that might emerge as a result.
Hovering sculpture as an intelligent highlight.
The instrument panel in the BMW i Vision Circular takes the form of a hovering, V-shaped sculpture that projects out into the cabin while consisting of only a few materials. At its heart is a 3D-printed, crystal body with nerve-like structures running through it and an enthralling lighting effect. As well as being an eye-catching highlight of the interior, the instrument panel also serves as an area for interaction of the next generation, visualising the intelligence of the vehicle.
Easy disassembly.
One key aspect of the BMW i Vision Circular is the term “joyful fusion” to consciously highlight disassembly. Detachable connections allow various component parts of the vehicle to be quickly and easily dismantled into their individual mono-materials and fed back into the materials cycle. The detachable connections are not only relevant when products come to the end of their life cycle. The quick-release fasteners also simplify the exchange of materials and component parts while products are still in use.
Shy tech of the next generation.
All relevant information is projected onto the bottom area of the screen across the entire width of the vehicle. These data can then be moved directly into the user’s field of vision or hidden, as desired. The windscreen thus becomes the most important information area, eliminating the need for any other displays in keeping with the Re:duce approach. This is our interpretation of shy tech – invisible intelligence that remains in the background until required or explicitly requested.
SMART TRAFFIC – THE INTELLIGENT FUTURE OF URBAN MOBILITY.
